I love SEO (Search Engine Optimisation) strategies. They can work wonders for a business. They direct continuous traffic to your required destination. This traffic also has a clear intention to engage! Because the practice is grounded in becoming an “authority” SEO can be one of the most scalable strategies. This exponential growth allows your teams and business to grow organically and harmoniously.
Although SEO is a common phrase in the marketing industry, the practice actually encompasses a number of different strategies and techniques such as Link-Building, Off-Page Optimisation, SEO optimised Content Marketing and On-Page optimisation that is used to rank a website higher on search engines. Despite certain preconceptions, SEO can be used on a vast range of search engines that include Google, Bing, Yahoo, Pinterest, Youtube, Facebook and even Amazon Alexa!
Because SEO is such a vast subject, the tools I use differ with the type of SEO and the nature of the project I am working on. In this latest post I will be talking about my favorite SEO tools to use when engaging in On-Page SEO and SEO optimised Content Marketing.
On-Page SEO Optimisation
1. SE Ranking
SE Ranking is a fantastic tool. It allows you to track your website’s ranking for your desired keywords. This combined with the automated reporting software and on-page SEO assessment software makes it a must-have for technical SEO. The package also includes competitor keyword optimisation and backlink analysis (similar to that offered by SpyFu) as well as a keyword exploration tool for finding the best keywords to target. Although this is a paid piece of software, it is invaluable as a swiss-army tool with many of the features of other more expensive software tools. The below prices are correct as of 26/12/18 for a ranking check frequency of 3 days.
If you are on a strapped budget, UberSuggest is a fantastic alternative to SE Ranking. Neil Patel recently acquired UberSuggest and made the software free as a part of his own link-building strategy (which is clearly working)! UberSuggest functions well as a keyword exploration tool and thanks to the enjoyable design I often find myself using UberSuggest over my paid SE Ranking for this fact alone. However, SE Ranking does include many other features that UberSuggest lacks such as On-page inspection and Backlink research.
3. Google Trends
When looking at changes in search activity over time and making the final decision between two keywords, why trust anything other than Google itself! Although Google Trends does not give precise information on search quantities, its graphic design and comparative features means it is a useful tool in the arsenal.
Content Marketing SEO
1. Search Suggestions
Whenever you type into Google, the search engine will offer suggestions of what you may be typing. Logically, these searches are the most popular queries. If you are working on strategies for popular questions and information, this can let you know the most popular keywords.
2. Keywords Everywhere Plugin
In the above photo you have probably seen the search per month and SEO difficulty data. This information is not provided by Google itself and is instead provided by a Chrome Plugin called Keywords Everywhere. This useful plugin supplements the search selection strategy I use when looking at Google Suggestions.
3. Youtube VidIQ
Another Plugin on the list. VidIQ is an SEO tool for Youtube that will help you workout niche keywords on Youtube. With it’s useful keyword spying tool and the search/competition indicators it offers incredibly useful data for planning your videos.